Everything I’ve ever done

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Principal Interaction Designer: Barracuda Networks

September 2021 - Present

Lead designer of the Barracuda Design System. Design lead on convergence experiences and shared services.

  • Barracuda Design System

    • Created token-based design language

    • Wrote the JSON token values for global, alias, and component tokens for two themes

    • Created a GitHub repository with the JSON values

    • Hooked up the Token Studio Plugin to GitHub and Figma

    • Applied the JSON token values to components in Figma so components in code and in design were using the same source of truth

    • Educated entire design org on tokens, Token Studio Plugin, and theme switching with one library

    • Remade all components from scratch

    • Kept up with new Figma instrumentation technology (instance swapping, for example)

    • Invented “Foundation groups” and “Microlayouts” as a way to quickly compose interfaces for designers (before it was popular)

    • Created an illustration stickersheet so product designers could compose consistent in-product illustrations

    • Created an accessible data visualization palette

    • Create a data visualization component library in Figma

  • Unified navigation

    • Audited information architecture and navigation paradigms of 12+ products across the portfolio

    • Performed desk research into different navigational studies to help form a design base to test

    • Ideated on different interaction designs that would work for entire portfolio of products

    • Created four prototype concepts to test with users

    • Tested concepts with users

    • Created mockups for 12+ products with new navigation to show value in consistency

    • Created a product and account switcher component design to allow users to switch between products and accounts

    • Recruited engineering to contribute the coded component to the design system for other teams to implement

    • Socialized design with other teams to create alignment

  • Shared services

    • Audited 12+ products for duplicate functionality

    • After creating a list of what needed to be shared, audited the functionality of each product

    • Collaborated with the product and engineering teams to understand requirements

    • Conducted card sorting and tree testing studies to understand how to organize and structure the shared services navigation

    • Conducted prototype tests to see what interaction design in conjunction with the unified navigation is easiest to use and understand

  • Converged email security

    • Audited email products to understand functionality and workflows

    • Conducted user interviews to understand users’ pain points and workflows

    • Created a blueprint for how a converged email product would work from a system and workflow standpoint

    • Ideated on progressive disclosure interact design using user interview task analysis data

    • Socialized concept with product teams

    • Created product lead growth concepts

 

BDS Token System

Principal Interaction Designer, Barracuda Networks • 2023 - Present

Created a token system, wrote the JSON values, and implemented two themes in Figma using the Token Studio Plugin.

 

Senior Product Designer: RollWorks

January 2020 - September 2021

Design owner of the dynamic account list builder enabling marketers to combine data sources to create account lists for ABM marketing programs.

Other work includes:

  • Design System evangelist and Figma component creator

  • 2021 Hack Week Winner - Global Search

  • Created Figma training series for new engineer hires

  • Standardized Figma files across design team to make handoff easier

  • Co-designer on account insights project

  • Collaborator on navigation and platform model redesign

  • Design owner on algorithmic scoring of accounts across platform

  • Re-designed several key product pages

  • Designed MV on-boarding flow for free tier customers

 

Interaction Designer (UI Designer): Google

September 2018 - March 2019  • TVC via Adecco

Part of the Search and Assistant team, Food Ordering vertical

I had to leave in March due to a family emergency

Features I worked on:

  • Tags

  • Combo meals

  • Adding pictures to menus

  • Google Material 2 audit

  • Provider selection

  • Checkout improvement

  • Desktop layout improvement

  • Dish recommendations

 
 

Product Design Lead: UpGuard

September 2016 - June 2018  • Full-time permanent

Grew the team to five people

Executed a design vision and strategy

Started a user research program

Created a design system

Created user flows, wireframes, prototypes, animations, and mockups for entire product suite

Designed the CSTAR chrome extension

Created the UpGuard visual identity and brand guidelines

Optimize end-to-end customer experience through collaboration with all departments.

Cultivated a design culture including a six week Design Symposium course for the marketing and sales teams

 
 

UX/UI Designer: Malwarebytes 

Sep 2015 - Sep 2016  • Full-time permanent

Led a full website rebuild and redesign increasing conversion rate by 202%

Won the American In-house Design Award for web design

Assisted in development of visual identity and brand

Created user flows, wireframes, usability studies, and mocks for account management portal.

Created wireframes and mockups for Malwarebytes Technician Toolset

 
 

UX/UI Designer: Aarki Inc.

Feb 2015 - Sep 2015  • Full-time permanent

Features I worked on:

Multivariate ad creation and serving system

Responsive ads design tool

DSP/RTB Media Buying module

 
 

UX/UI Designer: Concordus Applications

Aug 2014- Nov 2014  • Full-time permanent

Created high fidelity mockups, wireframes, user flows, and user research

 
 

UX/UI Designer

Jun 2011 - Jan 2014 • Freelancer

Managed product design, branding, website design, and ad design for several individuals and startups:

  • MeLikeBars - paleo food bar company

  • HealthType - mobile app

  • Shinobi Labs - mobile app

  • Active Theory - mobile app

  • Sebastian Q - curated fashion blog

 

Product Design Lead: Social Apps Lab at CITRIS

Mar 2010 - Jun 2011  • Student run organization

User-centric, end-to-end design of:

  • PokerWalk - Android app

  • Tic-Toc-Tiles - iPad app

  • CitySandbox - web app

Presented at the Games for Health Conference 2011

Presented at the Museum of Games in Switzerland 2011


Education

University of California, Berkeley

B.A. Art Practice

3.85 GPA

Honors in the major

Special Recognition for work in New Media